$ on Instagram = really good photography + really smart people telling really good stories

“TBS: When you speak to photographers, how do you suggest they integrate Instagram into their careers?
GL: I’m just a couple of months into this; so I’m figuring it out too, but the opportunity that I see is that all brands need to be communicating on Instagram. It’s a powerful opportunity for great photography and really smart people to tell really good stories that have gotten lost before this platform existed. Where it’s going is that really good photography and really smart people telling really good stories are going to be required.”

http://aphotoeditor.com/2016/01/06/george-lange-artist-in-residence-at-instagram/